With small businesses in the oil and gas industry, clients get the opportunity to develop relationships and work on a more personal level with the friendly and efficient staff.
Small Businesses and the Economy
Small businesses account for over half of the jobs in the United States. In fact, according to Paychex, small businesses generate 13 times more patents than larger businesses. With all the new ideas flowing, these businesses are sure to grow, creating more jobs for more people in their neighborhoods. Innovation and opportunities are crucial for small businesses to be able to change to fit the evolving needs of clients.
Small Businesses in the Oil and Gas Industry
Small businesses have a realistic mindset. They understand that if a client is unhappy, business is lost indefinitely. They will work hard to figure out the perfect solution to any problem. If you’re searching for a consulting company to employ the perfect foreman for a new fracking job, yet the company specializes in production foremen, they may suggest one of their business partners who do offer fracking foremen. Perhaps a potential client is looking for quality materials to manufacture pressure gauges on a rig floor, but the company only offers fully manufactured gauges. The two may come to an agreement and become long-term business partners. Often, small businesses will have strong relationships with other local firms and be able to recommend the best services in the area. If a newly hired rig hand has a fraudulent or expired well control certificate, the company can suggest local, trusted companies owned by family or friends.
People are no longer satisfied with the typical, business-only method of customer service – they want relationships. A small company is able to focus on its clients by offering specialized and personalized services. These services include invitations to sponsored events or venturing out into a new field. They’ve changed their focus on securing clients via cold calls to securing clients via relationship building. Upon establishing those relationships, clients see the faster turnaround times and quicker problem resolutions. When clients have a problem after typical work hours, much of the staff at a small business is available around the clock and happy to help. At industry-sponsored events, such as golf tournaments or cook-offs, local companies can get together outside of the work environment to get to know each other better and strengthen the roots of their partnerships.
It is through these relationships and the ability to create jobs that small businesses are significant to the oil and gas industry.