As industrial professionals, media is not always the top of our list for industry standards to maintain. However, video is a medium widely effecting all industries, including our own. Not only is it a trend to keep up with, but it’s a powerful tool that could make a difference in your companies daily functioning.
Here are some reasons you should consider incorporating video in your operations.
Streamlined, controlled and uniform training experience.
Save time repeating the same training over and over again. Ensure that all the necessary information is included in a training every time. Know that every employee has had equal opportunity and exposure to critical information disclosed in your training sessions. Invest in your training materials on the front end and save your company time and money for countless rounds of onboarding.
Increased understanding and excitement over equipment.
New equipment and technology have advancements and features that may be unbeknownst to your employees. Using video to demonstrate equipment capabilities can build excitement over the investment your company has made and show staff the ways that piece can enhance performance and improve quality of life and work.
Retain knowledge in the company.
Change is an unavoidable reality. If you’re lucky, you’ve got experienced and smart people on your team that add a lot of value. Take advantage of their expertise by creating videos with content from the valuable information these employees hold in their minds. Make it evergreen by recording it so that it stays in the company even after their path leads them onward.
Enhance safety practices.
Ensure that accurate use and compliance standards are well-distributed throughout the company so that safety is communicated and prioritized. Video-record regular reminders and instructions for keeping your work environments as safe as possible. Email it out to your staff and keep your company liability-free.
Increase your sales.
Use video to showcase the value of what your company provides. Give potential customers a behind the scenes look to pique their interest and remove the some wasted time on some bad leads. Amplify your messaging and communicate more clearly and persuasively to your target audience.
What are some ways that your company could incorporate video messaging? Does one of these avenues make more sense than others for getting started? If you dip your toes in the world of video messaging, send it our way. We’d love to hear what you’ve got to say.